Calculating inventory turnover might help companies make better choices on pricing, manufacturing, advertising and purchasing new inventory. Divide the sales by the average cost of inventory and multiply that sum by the gross margin percentage to get GMROI. The result is a ratio indicating the inventory investment ‘s return on gross margin. It thus earns revenues of seventy five% of its prices and is getting $0.seventy five in gross margin for each greenback invested in stock. This means that firm XYZ is selling the merchandise for lower than its acquisition price.

Keeping stocks which might be out of date and have a low turnover slows down sales. Some sources recommend the rule of thumb for GMROI in a retail store to be 3.2 or higher so that all occupancy and employee costs and profits are covered. If your GMROI is below 1 for the inventory you’re measuring, that means you’re losing money on the investment, selling products for less than they cost.

It is better to combine the figure with the Rate of sales (ROS) to get a better understanding of the category in your store or business. This blog will be useful for the one who is starting their carrier in retail. Then multiply it by 52 weeks, and complete the calculation by dividing your current on-hand inventory at cost into the “annualized” figure for Gross Margin Dollars. GMROI is essential for retailers because it allows them to analyze how they are using their inventory and make improvements that can boost their bottom line. Considering that retail companies often invest much of their capital in inventory, the question of how effectively they can leverage that inventory for profit becomes a very pressing question.

It can let you know how financially healthy your business truly is, or even how profitable a category or a single product is. You may think that GMROF automatically translates to GMROI but it is not necessarily slow. GMROF for a particular category may be high but the rate of sales may be slow, hence impacting the GMROI figure in a negative fashion.

This ensures that customers can find the products they want when they need them, improving customer satisfaction and increasing GMROF. Advanced analytical tools must be employed to know what’s there on the customer’s priority list. The retailers must identify their most profitable products according to the seasons, and demographic details of the customers. After making a clear classification of most profitable and least contributing items, the business owners must shift the focus on their performance. GMROI really make you to talk in share which almost all the profitable enterprise folks likes speak about.

  1. At the end of the fiscal year, the company has an average inventory cost of $20 million.
  2. When you have inventory in your store that costs you money it cuts into any profits you do earn from your sales.
  3. Leveraging sales data is especially crucial for business owners with multiple stores.
  4. Keep in mind that gross margin is the net sale of goods minus the cost of goods sold.
  5. While most furniture retailers would be happy to get a GMROI between $2 – $3, it seems like floor covering retailers should benchmark considerably higher at a $4.42 GMROI.
  6. This information can guide inventory allocation decisions, promotional strategies, and personalized marketing campaigns, ultimately driving higher GMROF.

GMROF is expressed as a percentage or a rupees multiple, telling you how much returns you’ve gotten per area (selling feet) during a specified period. You can do an ABC inventory analysis to slice up your inventory into classifications to see what items are performing the best. Maybe you are selling a lot of pet food, but the margins are low, while your highest profit margin is in high-end pet clothes & costumes. In comparison to company XYZ, Company ABC may be a more ideal investment based on the GMROI.

GMROI shift the enterprise focus from the gross sales to the profitability. A bodily rely is then carried out on the ending stock to determine the number of items left. Finally, this quantity is multiplied by Weighted Average Cost per Unit to provide an estimate of ending stock cost. The $6,500 instantly recovered gmrof on BoxFox bought new stock that generated $45,360 in gross revenue for the enterprise. We present a calculator under that helps you apply this to your business. Retail Managers, Store Managers, Business Owners, Category Managers and Store Directors all need to know and fully understand retail math.

What is the difference between ROI and GMROI?

The average assortment period is the amount of time it takes for a enterprise to receive funds owed by its purchasers by way of accounts receivable . Companies calculate the typical assortment period to ensure they’ve enough cash available to satisfy their monetary obligations. GMROF stands for Gross Margin Return On Footage – a measure of inventory productivity that expresses the relationship between your gross margin, and the area allotted to the inventory.

Free Templates to Better Understand Your Inventory

As such, the GMROI formula is used to evaluate how successful retailers are in getting a return on their inventory. To improve gross margin, you have to either increase sales income or cut back the cost of the merchandise. The average assortment period is the amount of time it takes for a enterprise to receive funds owed by its purchasers by way of accounts receivable (AR).

Take control of your GMROI

Inventory levels should consider demand levels to keep away from overstocking and under stocking. For example; margin can variously be mark up, dollar margin or gross profit. Some businesses use Weighted Gross Margin (or Gross Profit) to take account of the impact of promotions. Others know they are going to have to mark products down and use Initial Mark Up. Calculate the gross margin of the item—or the net sale of goods minus the cost of goods sold. GMROI is expressed as a percentage or a rupees multiple, telling you how many times you’ve gotten your original inventory investment back during a specified period.

Understanding GMROI

A GMROI ratio greater than 1 means you’re selling inventory at a price greater than the cost of acquiring it. A higher GMROI indicates greater profitability and increased inventory efficiency. Gross margin return on investment (GMROI) is a metric used to evaluate the profitability of every dollar you invest in inventory.


For small retailers, an increase in sales is great news—but it comes with higher overhead costs. And when adding new products, you’re also incurring additional purchasing costs (supplier charges), carrying costs (warehouse fees), and shortage costs (when a product goes out of stock). Retailers use the average inventory cost metric to measure how much inventory they have had over a specific period of time. Unfortunately, many retailers have inventory that is costing them money rather than earning them profits.

The price of products sold valuation is the amount of products sold occasions the Weighted Average Cost per Unit. India’s first departmental store is ready to launch new and innovative business lines. Shopper’s Stop’s CFO gives an insight on the company’s strategy for the future. BoxFox lets you quickly recover cash for aged stock and instantly put that money toward better promoting products.